Why Link Building is Worthless (& What to Do Instead)

If you’re like most business owners, you’ve probably been told that link building is one of the most important things you can do to improve your website’s SEO. But what if I told you that link building is actually worthless? That it won’t help your website rank higher in search results, and may even hurt your ranking?

Believe it or not, this is true. Link building has become much more difficult in recent years, as Google has cracked down on spammy links. In fact, recent studies have shown that links are no longer a major factor in determining a website’s ranking. So what should you be doing instead? In this blog post, we’ll discuss why link building is worthless and what you should be doing instead!

· Why Link Building is Worthless
· What to Do Instead of Link Building
· How to get links from authority sites
· Submit high-quality guest posts
· Do’s
· Don’ts
· Participate in online forums and discussion boards
· Engage in email marketing campaigns
· Take notice of your link’s foundation
· Leverage your content
· Why Link Building is Worthless
· What to Do Instead of Link Building
· How to get links from authority sites
· Submit high-quality guest posts
· Do’s:
· Don’ts:
· Participate in online forums and discussion boards
· Engage in email marketing campaigns
· Take notice of your link’s foundation
· Conclusion

Why Link Building is Worthless

There are several reasons why link building is no longer an effective SEO strategy. First of all, Google has made it much more difficult to build spammy links, which were once the main factor in determining a website’s ranking. In addition, recent studies have shown that links are not a major factor in determining a website’s ranking.

Another reason why link building is no longer effective is because it can actually hurt your ranking. If you have too many low-quality links, Google may penalize your website and drop you down in the search results. So what should you be doing instead?

What to Do Instead of Link Building

There are several things you can do to improve your SEO without resorting to link building. One of the most important things is to focus on creating high-quality content. This will not only help improve your ranking but also increase traffic to your website. Another thing you can do is optimize your website for keywords, which will help you rank higher in the search results.

You can also promote your website by using social media and other online channels like Linkedin, Twitter, Facebook etc. It’s also a good idea to have an active blog where you can post content that will be useful for people who visit your site. This will help keep them coming back time again!

Here’s a short list of rules I follow while building links to boost rank:

• Link your blog posts to indexed pages.
• Look for web sites with a lot of inbound links.
• Use many variants of anchor text and link to optimized internal pages.
• When you can, link brilliant phrases using linked text and keyword anchors.
• To construct keyword connections and brand, utilize online advertising platforms that are linked to offline counterparts.

How to get links from authority sites

• Submit high quality guest posts
• Write articles for other sites and include a link back to your website
• Engage in social media promotion
• Participate in online forums and discussion boards
• Submit press releases about your company or products/services
• Engage in email marketing campaigns

Submit high-quality guest posts

Guest blogging is a popular method for getting links. This can be done by submitting your content to other sites that publish guest posts, or even just creating a blog on your own website (if you have one). It’s important not to overdo it though. If Google thinks too many guest posts are coming from one source, then they may penalize both the host and author websites in search engine rankings!

Find Link Opportunities with Ahrefs Link Intersect Feature

Link intersect allows you to find out which domain names link two competitors but not your website. Link building will never be easy if no one wants linking back at all times — so use this report as inspiration when making outreach campaigns more effective than ever before! First of all, go to the Link Intersect tool and enter the website URLs of your two main competitors.

Checking “All” will show you all intersections (domains linking to at least one competitor, but not you) while “Only links from pages with at least X referring domains” allows you to specify a minimum number of referring domains for each intersection. In this example, we’ll use the default setting of “All.”

Now that you have your list of intersecting domains, it’s time to start reaching out! You can either send them an email asking if they would like to publish your content as a guest post, or simply reach out on social media. If they already have a high-quality blog post on their site, offer to write a complementary post for them.

No matter what you do, always make sure your content is high quality and useful to the reader. If you can manage to produce great content that people will want to share, then you’ll be on your way to improving your SEO without resorting to link building!

Do’s:

• Link building is no longer effective. Do this instead
• Create high-quality content
• Optimize your website for keywords
• Use social media and other online channels like Linkedin, Twitter, Facebook etc.
• Have an active blog where you can post useful content

Don’ts:

• Don’t overdo it with guest posting — too many from one source can be a red flag for Google
• Don’t resort to link building if you don’t have time or resources for it. Link building is no longer effective and there are other ways of improving your SEO without spending money on this strategy
• Link your blog posts to indexed pages, but not all at once! If Google thinks too many guest posts are coming from one source then they may penalize both the host website in search engine rankings

Participate in online forums and discussion boards

One way to get links is to participate in online forums and discussion boards. This can be a great way to establish yourself as an expert on a topic, and it also allows you to provide useful information for other website owners. When you do this, make sure you include a link back to your website!

These are just a few of the many methods to enhance your SEO without resorting to link building. You may improve your ranking and drive more traffic to your website by following these tips!

Engage in email marketing campaigns

Email marketing can be a great way to reach out to your audience and promote your website or products/services. It’s important to make sure your email campaigns are well-designed and provide useful information for the reader. You may also want to consider using autoresponders to increase the chances that your readers will see your message!

Take notice of your link’s foundation

Link building has been made more difficult over the past few years by Google updating its algorithm to penalize spammy links. In order to avoid penalties, you should be very careful when choosing sites that provide quality links back to your site.

Leverage your content.

Linking to your content is no longer a link building strategy. Instead, you should be focusing on creating high-quality content that people want and will share with their friends through social media platforms such as Facebook or Twitter.”

You can use tools like Ahrefs and Majestic in order to find out which domains have high authority and get natural backlinks from them. These are my top tips for how I build links without resorting too much link building:

Link your blog posts with indexed pages on other websites (e.g., Wikipedia). Doing this will help improve both of our rankings! You will see an improvement in traffic as well because people who visit those pages may click through yours too.

Conclusion

So if link building isn’t the key to SEO success, what is? The answer is content. Content is king, and it always has been. Quality content that provides value to your audience will help you rank higher in search results, and will also help you attract more visitors to your website.

Don’t believe me? Just look at the top three websites on any given Google search results page. Chances are they all have high-quality content. If you want to improve your website’s ranking, focus on creating great content, not on building links.