Why Link Building is Worthless (& What to Do Instead)

Why Link Building is Worthless

What to Do Instead of Link Building

  • Link your blog posts to indexed pages.
  • Look for web sites with a lot of inbound links.
  • Use many variants of anchor text and link to optimized internal pages.
  • When you can, link brilliant phrases using linked text and keyword anchors.
  • To construct keyword connections and brand, utilize online advertising platforms that are linked to offline counterparts.

How to get links from authority sites

  • Submit high quality guest posts
  • Write articles for other sites and include a link back to your website
  • Engage in social media promotion
  • Participate in online forums and discussion boards
  • Submit press releases about your company or products/services
  • Engage in email marketing campaigns

Submit high-quality guest posts

hrefs resources

Do’s:

  • Link building is no longer effective. Do this instead
  • Create high-quality content
  • Optimize your website for keywords
  • Use social media and other online channels like Linkedin, Twitter, Facebook etc.
  • Have an active blog where you can post useful content

Don’ts:

  • Don’t overdo it with guest posting — too many from one source can be a red flag for Google
  • Don’t resort to link building if you don’t have time or resources for it. Link building is no longer effective and there are other ways of improving your SEO without spending money on this strategy
  • Link your blog posts to indexed pages, but not all at once! If Google thinks too many guest posts are coming from one source then they may penalize both the host website in search engine rankings

Participate in online forums and discussion boards

online forums

Engage in email marketing campaigns

email marketing

Take notice of your link’s foundation

link building

Conclusion

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